FAM, short for ‘familiarisation’, refers to educational trips taken by travel agents and tour operators to gain firsthand knowledge of the destinations, airlines, hotels, tours, and cruises they offer to clients. For ATSPB members, these trips may include hotel stays, guided city tours, attending cultural events, or even experiencing safaris—often organized by tourism boards or hospitality partners.

These trips are not vacations but immersive learning experiences. Travel professionals work hard to absorb key details, assess quality, and understand customer perspectives to provide accurate and personalized recommendations. Despite the tight schedules and limited downtime, the insights gained are invaluable. Over the years, organizations like Gujarat Tourism, Himachal Tourism, and various tour operators have sponsored FAM trips for ATSPB members, helping them stay updated and informed.